Build Smarter. Scale Faster.
You’ve got a killer product. Now you need traction. At Common Denominator, I help
founders like you turn momentum into real growth—without hiring a full-time team or
wasting months figuring it out alone.
About Me
I’m Peter Gialantzis. I’ve Been Where You’re Headed.
I’ve spent 25 years on both sides of the shelf—running merchandising and innovation at big players like Whole Foods and KeHE, scaling scrappy innovative startups like Lucky’s Market and Pod Foods.I started Common Denominator to give founders what they actually need: clear strategy, honest feedback, and hands-on help from someone who’s been in the trenches. No fluff. No decks-for-the-sake-of-decks. Just innovation and growth.
You don’t need more “advice.” You need results.
Retail Strategy That Lands You on Shelf
Go-to-market roadmaps that work in the real world. Pricing, packaging, and pitch refinement. Category strategy from someone who’s built the sets.
Here's how I help
Sales and Marketing Systems that Actually Sell
Fractional Head of Sales support (or let’s build your team). Broker/rep setup without the BS. Buyer meeting prep that wins meetings. Sales materials that close, not just look pretty. Brand positioning that buyers and customers get. Retail marketing plans that drive velocity. Launch strategy that’s loud, lean, and effective
Don't Learn the Hard Way
End-to-End Distribution and Supply Chain Optimization
Follow guidance from an industry expert with decades of experience navigating all aspects of national distribution in CPG.
Why Common Denominator?
I’ve sat in the Buyer’s ChairI know what moves product because I’ve bought it and sold it—at scaleI do the work with youThis isn’t theory—I roll up my sleeves and make things happen
Fractional, Not Fractional-Quality
You get senior-level firepower at a startup-friendly price
No Cookie-Cutter Playbooks
Everything I do is custom to your brand, stage, and goals. I’ve worked with thousands of brands in my career: no two are alike
Who I Work With
If you’re a founder who’s:Launching into retail (or trying to fix a messy rollout)Scaling your sales team and need real structureGrowing DTC and want to crack into wholesaleTired of “advisors” who don’t actually move the work forwardLet’s talk. I’m not for everyone—but if we click, I’ll be your unfair advantage